(See my biography page for more information).


Publications:
Green Marketing: A Challenge or an Opportunity in the Global Environment

These days consumer prefer environment friendly products over the others.Due to this shift companies are facing many new challenges,which can also be viewed as an opportunity in global environment.

Article: Print

$US10.00

Article: Electronic

$US5.00
Can Green Marketing be used as a tool for Sustainable Growth? A Study Performed on Consumers in India- An Emerging Economy

Sustainable development can be viewed as a pattern of resource use that aims to meet human needs while preserving the environment.

Article: Print

$US10.00

Article: Electronic

$US5.00
Sustainable Development through Green Marketing: The Industry Perspective

Sustainable development can be viewed as a pattern of resource use that aims to meet human needs while preserving the environment.

Article: Print

$US10.00

Article: Electronic

$US5.00
Exploring Customer Perception and Behavior towards CRM Practices in Banking Sector: An Empirical Analysis

Today banks are changing their way of doing business; they are shifting from a transactional based marketing approach to a relationship based approach.

Article: Print

$US10.00

Article: Electronic

$US5.00
Importance of Location in Successful Retailing

This paper explains the importance of location in defining the retail success, and Dubai mall has been discussed as a real life case study.

Article: Print

$US10.00

Article: Electronic

$US5.00