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(See my biography page for more information).
Publications:
| Green Marketing: A Challenge or an Opportunity in the Global Environment | |||
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These days consumer prefer environment friendly products over the others.Due to this shift companies are facing many new challenges,which can also be viewed as an opportunity in global environment. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| Can Green Marketing be used as a tool for Sustainable Growth? A Study Performed on Consumers in India- An Emerging Economy | |||
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Sustainable development can be viewed as a pattern of resource use that aims to meet human needs while preserving the environment. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| Sustainable Development through Green Marketing: The Industry Perspective | |||
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Sustainable development can be viewed as a pattern of resource use that aims to meet human needs while preserving the environment. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| Exploring Customer Perception and Behavior towards CRM Practices in Banking Sector: An Empirical Analysis | |||
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Today banks are changing their way of doing business; they are shifting from a transactional based marketing approach to a relationship based approach. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| Importance of Location in Successful Retailing | |||
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This paper explains the importance of location in defining the retail success, and Dubai mall has been discussed as a real life case study. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||